#124 – [Perspectiva WP] – WP All Import y Soflyy

Founded in 2011, we are the trusted solution for over 12,000 customers in 62 countries around the globe.

Soflyy

Founder: Louis Reingold

I am the founder of Soflyy. We’re best known for WP All Import and Oxygen.

I learned how to code when I was 11 and started building websites when I was 12. I dropped out of high school when I was 16, and I’ve been selling software on the internet ever since.

It seems everyone in our industry has some heroic story about their success, a blog where they share their purported business wisdom, and some page on their website that rambles on about their guiding principles and how enlightened they are.

We don’t do any of that. This company exists to make money, so we try to avoid distractions. We generally avoid blogging, speaking, bragging about our success under the guise of “transparency”, attending too many conferences, doing interviews, and anything else that would take our focus away from what matters most: our customers and our products.

Evolución

• 2013 – WP ALl Import + WP Wizard Cloack + WP Overstock
• 2014 – WP ALl Import + Prosociate
• 2015 –  WP ALl Import 
• 2016 – WP All Import + Oxygen 

Actualmente en Soflyy: Louis Reingold  + Joe Guilmette (WP All Import) + Elijah Mills (Oxygen) + 10 más

Tiene 7 plugins en el repositorio oficial de WordPress 

WP ALL IMPORT:

Fundadores: Louis Reingold (CEO, California), Gavin (Finance, Australia) y Daniel (Investor, Australia)

Equipo

• 2011 Max – Developer (Germany)
• 2014 Joe – Product Manager (Thailand)
• 2015 Trey – Support lead, (US) y  Natasha – Graphic Design (Canada)
• 2016 Ovi – Developer (Rumania) y  Michael – support (US)
• 2017 Cory – Support (US)
• 2018 Phe – Support (UK) y Ronnie – Infraestructure (US)
• 2019 Federico – Support (Argentina) y Sunny – Website (UK)
• 2020 Diego – Support (2020)
• 2021 Edgar (Turkey) y Ese (Nigeria) – Support 

Total actual: 18 en WP All Import

Evolución

• 2012- WP Repositorio
• Marzo 2013 – WP All Import 3.0 
• Junio 2013 WooCommerce Add-On
• Nov 2014 – WP All Import 4
• 2015 –  WP All Export / WPML Support / Zapier integration
• 2016 Order Imports para WooCommerce Add-on
• 2018 Automatic Scheduling and Custom Export Fields

Migrate  – Bulk Edit

Oxygen

Lanzamiento en el 2016

Equipo: 6 personas

Hi! I’m Louis Reingold, and I built Oxygen because I wanted complete, down-to-the-pixel control over the design of my website.

After building WordPress websites for almost 10 years, I knew there had to be a better way.

20.000 clientes de pago de Oxygen

Estrategia de pricing

Modelo freemium para WP All Import, pero solo de pago para Oxygen

Licencia lifetime tanto con WP All Import como Oxygen

Ofertas bastante potentes/agresivas en Oxygen